The Art of the Interview: How to Own the Room Without Losing Your Message

Don’t just answer questions. Lead the conversation.

"If you don’t define your story, someone else will."

Hernán Fratto I News Anchor at Telemundo Chicago

Whether you're facing a national media interview, a business pitch, or a live panel, interviews can either amplify your message or derail it.

At MediaSync, we believe interviews aren’t just about being prepared—they're about being strategic. With over two decades of journalistic experience, we’ve seen it all: interviews that elevate leaders and ones that undo months of progress.

Here’s how to show up ready:

1. Define your core message. Before the first question is asked, know what you’re there to say. Every answer should point back to your anchor.

2. Bridge when necessary. Not every question is helpful or fair. Learn how to acknowledge, then steer: "That's a great question. What really matters is..."

3. Embrace silence. You don’t have to fill every pause. Confidence is often found in restraint.

4. Practice under pressure. Rehearsing under simulated conditions (lights, cameras, curveball questions) builds muscle memory and poise.

Pro tip: Think in headlines. Your audience won’t remember every word. Make sure they remember the right ones.

When you own the room, you control the message. And when you control the message, you lead the conversation.

Want to sharpen your media presence? Our coaching sessions are built to prepare leaders for real-world moments.