86%
of executives say media training improved their ability to stay on message and manage interviews effectively.
Source: Forbes Councils
$133+
billion
The global PR market is projected to grow over 7% annually, reaching $133+ billion by 2027 — showing the rising demand for strategic communication.
Source: Meltwater
23%+
Consistent brand messaging across platforms can increase revenue by up to 23%, reinforcing the value of aligned storytelling.
Source: WebFX
OUR SERVICES
Strategic communications at the intersection of journalism, media, and brand clarity.
We help organizations elevate their message—whether for the spotlight, the newsroom, or the boardroom.
COMMUNICATIONS WITH PURPOSE
CLARITY THAT CUTS THROUGH THE NOISE
MEDIA TRAINING
THAT WORKS
Cameras don’t intimidate our clients—they prepare for them. From one-on-one coaching to on-the-ground simulations, we help leaders show up with clarity, confidence, and control.
MESSAGING THAT MOVES
We help brands find the words that matter—and deliver them with impact.
From positioning statements to press responses, we craft messaging that’s clear, aligned, and built to last.
STRATEGIC POSITIONING
In an always-on media world, your silence becomes someone else’s story. We help you take control—before the headlines do.
HERNÁN FRATTO
Journalist. Storyteller. Strategist.
With over 25 years of experience and six Emmy Awards, Hernán brings a rare blend of journalistic integrity and communication mastery to every project.
From live broadcasts to high-stakes interviews, his work has shaped narratives across Latin America and the U.S.—giving him a sharp instinct for what resonates, what builds trust, and what earns visibility.
Alongside his co-founder—a fellow Emmy-winning journalist—they bring a unique perspective shaped by decades of global reporting and communications expertise.
A native Spanish speaker, Hernán works fluently across cultures, bringing bilingual precision and cultural nuance to every engagement.
OUR EXPERTISE
We help brands own their narrative—before someone else does.
From media coaching to messaging, we sharpen your voice and help you deliver it with clarity, strategy, and impact.
MEDIA COACHING
STRATEGIC MESSAGING
PUBLIC RELATIONS
CORPORATE COMMUNICATIONS
CRISIS & REPUTATION MANAGEMENT
WHAT’S NEXT STARTS HERE.
Let’s talk. Reach us at pr@mediasyncus.com
