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Hernán Fratto, in gray blazer, high-fives crowd at lively outdoor event. Woman in pink scarf smiles. Colorful flags and signs in background.

Hernán Fratto, in gray blazer, high-fives crowd at lively outdoor event. Woman in pink scarf smiles. Colorful flags and signs in background.

Global Message. Local Voice. How to Communicate Across Cultures with Clarity

Hernán Fratto

1 min read

Hands holding various LEGO figures in a circle, showcasing different characters. Bright colors and collaborative mood. Background is blurred.

Hands holding various LEGO figures in a circle, showcasing different characters. Bright colors and collaborative mood. Background is blurred.

Why Your Launch Needs a Communication Strategy—Not Just a Campaign

Hernán Fratto

1 min read

Person in a suit being interviewed by multiple microphones outdoors, creating a busy, professional atmosphere.

Person in a suit being interviewed by multiple microphones outdoors, creating a busy, professional atmosphere.

What Makes a Great Spokesperson? 5 Traits We Coach Every Leader to Build

Hernán Fratto

1 min read

Yellow crumpled papers on a green background shaped like a speech bubble, surrounded by flat yellow lined papers. Bright and creative mood.

Yellow crumpled papers on a green background shaped like a speech bubble, surrounded by flat yellow lined papers. Bright and creative mood.

When your message is built right, everything else aligns

Hernán Fratto

1 min read

Blue "AI" letters on a dotted purple background, surrounded by swirling lines, suggest a dynamic, digital theme.

Blue "AI" letters on a dotted purple background, surrounded by swirling lines, suggest a dynamic, digital theme.

Messaging in the Age of AI: Human Clarity in a Machine World

Hernán Fratto

1 min read

Man in a black suit adjusts his cufflink, wearing a gold watch and silver ring, against a blurred indoor background, conveying elegance.

Man in a black suit adjusts his cufflink, wearing a gold watch and silver ring, against a blurred indoor background, conveying elegance.

Thought Leadership Isn’t a Title—It’s a Responsibility

Hernán Fratto

1 min read

Hands hold a glowing light bulb with small fairy lights inside, set against a dark background, creating a warm, hopeful mood. lightbulb.

Hands hold a glowing light bulb with small fairy lights inside, set against a dark background, creating a warm, hopeful mood. lightbulb.

What Makes a Brand Trustworthy? The 3 Pillars of Credibility in Communications

Hernán Fratto

1 min read

Hernán Fratto as news anchor of Telemundo Chicago.

Hernán Fratto as news anchor of Telemundo Chicago.

The Art of the Interview: How to Own the Room Without Losing Your Message

Hernán Fratto

1 min read

Orange megaphone on an orange wall, casting a shadow. Monochrome setting with bright lighting, creating a bold, minimalist atmosphere.

Orange megaphone on an orange wall, casting a shadow. Monochrome setting with bright lighting, creating a bold, minimalist atmosphere.

Behind Every Bold Voice: The Power of Internal Comms

Hernán Fratto

1 min read

Black pegboard with white letters spelling "CRISIS" on the right. The background is white, creating a contrast. Mood is tense.

Black pegboard with white letters spelling "CRISIS" on the right. The background is white, creating a contrast. Mood is tense.

Crisis Happens. Prepared Brands Survive.

Hernán Fratto

1 min read

Close-up of a page with the word "Bold" prominently printed in black. Surrounding text slightly blurred. Gray background.

Close-up of a page with the word "Bold" prominently printed in black. Surrounding text slightly blurred. Gray background.

Your Message Matters: How to Craft a Narrative That Cuts Through Noise

Hernán Fratto

1 min read

Hernán Fratto posing with 3 of his 6 Emmy Awards

Hernán Fratto posing with 3 of his 6 Emmy Awards

Why Journalists Make the Best Media Coaches

Hernán Fratto

2 min read

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